24 Sep, 2022

Virtual Phone Number

A Virtual Phone Number, also called as Direct Inward Dialling is that telephone number that is not tied to a specific phone device that allows the user to redirect the calls from one number to another number, IP address or devices. Generally, these types of numbers are designed to forward calls to any pre-set phone numbers which is chosen by the client. Hence it acts as a gateway between traditional calls and VoIP. 

In this rate race business competition, we all need a reliable communication system which will help to grow business with the help of communication. But a good business telephone system is very costly and it is quite tough to implement it in small business. Hence, the solution is a virtual phone number because it is an affordable solution and it will help to expand our business.

Here are some benefits of having a virtual phone number.

1.A virtual phone number is very cost saving and it has the flexibility for small business also.

2.We can get a virtual phone number alone or as a part of virtual phone system package.

3.Having a virtual phone number will help to access from anywhere and anytime with our personal number’s privacy.

            Traditionally a phone number is designed to work over a single phone and that must be physically connected to the mobile phone and any calls made to this number can only be sent to that physical location. Still now cell phones are dependent on cell towers. Thus, a virtual phone number will provide the business a greater in control and flexibility by removing those physical limitations. Virtual phone numbers are also very advantageous for the companies which have multiple office locations. Instead of ringing the phone in one office, all incoming calls can be forwarded to each and every office. We can do this by making the virtual phone line’s destination a call queue or ring group and that will ring the phone of any employee who is designated as the part of the queue or group either continuously or sequentially. If the office is located outside the customer base then we can assign a local area code to our phone line and it has more chance to receive a call by customer from a local number than a number with area code they do not know. Virtual phone number can save thousands of dollars in business for investing in communication and its equipment because virtual phone line does not require a physical medium such as hardware, equipment or installation or maintenance, it is purely digital. More expensive plans will offer more interesting features such as three-way calling, call waiting and call forwarding etc. Whenever we are searching for any virtual phone number provider we should also check if the provider also provides text or voicemail features in addition with the phone service.

        Virtual phone numbers can be bought through several ways. If the business has the “VOICE OVER INTERENET PROTOCOL”, abbreviated as VoIP, then we can add the virtual phone number to our existing package via the VoIP provider and this basically cost worth 5 dollar to 10 dollars. But if we want to buy a virtual phone system package then the package must have one virtual phone number, a number of extensions and minutes and the minutes are run up on how much time we are talking on the business line. A virtual phone system package basically starting costs worth 10 dollars to 15 dollars with 300 to 500 minutes with one or two virtual phone numbers and this package can go up to 25 dollars to 50 dollars with 2000 to 3000 minutes for two numbers. If we want to get a virtual phone number then we must have to go to provider that sells virtual phone numbers. Some popular virtual phone number providers are stated below:

         GOOGLE VOICE: It offers the users with a free virtual phone number that can be used to call or to send text messages and voicemail. This is a very lucid app for smartphones and computers and we can link the virtual phone number to a mobile or a to a landline number. This package starts at only 10 Dollars per month per user.

MIGHTY CALL:  It is basically a cloud based virtual phone system that offers us many features apart from the phone call such as, text messaging, call forwarding and call waiting are also available with this package and this plan starts with a cost of worth 19.99 Dollar per month

GROSSHOPPER: This provider also enables the features of supporting calls, texts and voicemails and these plans are served only worth 26 Dollar per month and it is up to us which plan suits us the best for our busines.

8X8: It is also a cloud-based Voice Over Internet Protocol (VoIP). It is unified communication system that generates the best reliable utility services such as three-way-calling feature, online voice mailing, call forwarding options and group calls. It has also the features of office programme such as Salesforce and Slack. This plan starts worth 12 Dollar per month and per user.

          Though Virtual Phone Numbers have a number of advantages but at the same time it has also some drawbacks. The first problem is its effect on work-life balance. A report says that most of the people are workaholic and with having the feature of making call from anyplace may subject to burnout. Another most common drawback is the inappropriate call reliability because we all know that a virtual phone number is fully internet based and calls are made from the virtual numbers needs an internet system. Hence, the calling quality and audibility can only be clear if the internet connection is strong enough. We have to be sure that our internet connection has a great signal strength and the provider has a good customer service programme. Above all virtual phone numbers are come with a limited minutes, hence we have to sure that we are using those minutes on business call and the minutes are not wasting in non-business calls. 

24 Sep, 2022

Search Engine Optimization

A Search Engine is a programme that is used to search and identify items which are stored in a database which are linked to keywords or characters that are specified by the users and used specially for finding the particular files in the World Wide Web (wwe). So basically, search engine act as a medium of getting the ocean of Knowledge. Some most popular search engines are GOOGLE, YAHOO, BING etc. The use of internet has been increased rapidly in this youth generation and people are investing most of the time for gathering information from the wwe via a search engine. There are two types of people who use search engine. First users are those who search in a search engine to get information. Users do billion of searches in order to get information. Another users are those who try to optimize their websites for getting the top rank in the search result and optimizing an website for Google or other search engine is a very necessary part of getting a large number of audience and the visitors will help to generate revenue for site owners either for the advertisement that is displayed on the website or by purchasing any product from the website.

There are four types of search engines based on how it works

  1. CRAWL BASED SEARCH ENGINES
  2. HUMAN POWERED DIRECTORIES
  3. HYBRID SEARH ENGINES
  4. OTHER SPECIAL SEARCH ENGINES

CRAWL BASED SEARCH ENGINES: These types of search engines occupy crawler or bot or spider for crawling and indexing new content to search database. Example of these types of crawl-based search engines are Google, Yahoo, Bing, Baidu, Yandex etc.

HUMAN POWERED DIRECTORIES: These types of search engines are also called as open directory system which is depend on human based activities for listing. First, site owner submits a short description of the site along with the category is to be listed. Then, submitted site is checked manually and after that it is added in the exact category for listing. Keywords that entered in a search box, will be matched with the description of the sites. A good site with good content is always greatly accepted and reviewed rather than a site with having poor content.

HYBRID SEARCH ENGINES: Hybrid search engines are the mixture of both the crawler based and manual indexing for listing the sites in search results. Generally, maximum crawler-based search engines such as Google uses crawler as primary mechanism and human directories as the secondary medium. But still there are some manual filtering of search results that occurs to remove copied and spammy sites. Whenever an website is identified for spammy activities the website owner must have to take the necessary actions to remove the spammy activities and he has to resubmit the site to the search engines.

OTHER SPECIAL SEARCH ENGINES: Besides all the three above search engines there is other some types of search engines and they are depending upon the usage. Search engines have different types of bots for exclusively displaying images, videos, news, products and local listings. For example, Google News page can be used to search news from different types of newspaper. Some search engines like Dogpile, are made in order to collect meta data of the pages. Some search engines like Swoogle helps us to provide exact search results on specific area.

In order to enhance user experience, all search engines need to be optimised. Search engine optimisation is the process of improving the sites to increase its visibility for relevant searches. The more visibility the pages have the more it likely to be catch the attention of the customer. SEO is the basic part of a Digital Marketing because people do billions of searches with commercial intent to find out several information about the product or for the services. Hence, search has become the primary source to bring the digital traffic for brands. That is why greater the visibility of the pages the higher it will be ranked in the search result.

However, Search Engine Optimisation has also some drawbacks as SEO is not an appropriate strategy for website. Search Engine Marketing (SEM) is the process of designing and optimising search engine ad-campaign and the difference between SEO and SEM is the paid and unpaid features for getting the rank in search result. A successful internet marketing depends upon the building of a high-quality web page and flatter the user.

Search Engine Optimisation may generate a sufficient return on investment. However, search engines are not paid for search and there is no guarantee of continued referrals. On behalf of the application, SEO can be classified into two groups. First one is called the “WHITE HAT”, this one is recommended by the companies as a part of a good design and another one is called the “BLACK HAT”, and these types of techniques are not recommended by the companies and they do not approve that. White hat allows to produce results that will be last long, on the other hand black hat predicts that their sites may be temporarily or permanently once the search engine notices that what they are doing.

A SEO technique will be only considered as white hat if it comes under the search engine guidelines and shows no duplicity or fraud alerts. But white hat is not just about following the guidelines but to ensure the content of a search engine and then ranks in the same content which the use will notice. White hat basically precises content for the user and not for the search engine and after that it makes the content easily accessible to the online ‘spider’ algorithm.

Black hat SEO techniques offers to improve rankings in a way which are disapproved by the search engines. A black hat technique uses the hidden text as text colour similar to the background in an invisible ‘div’ and then positioned off screen. Search engine may penalize the sites that are using black hat, either by reducing their rankings or throwing out their listing from the database.

24 Sep, 2022

Search Engine Advertisement

Whenever we are browsing any search engine, such as Google, Bing, Yahoo!, we all might have noticed that sometimes an advertisement is displaying on the search engine, this concept is globally known as “SEARCH ENGINE ADVERTISEMENT”, abbreviated as “SEA”. The advertisements are often displayed in the form of images or text, shown on the search engine result page (SERP). This technique is globally known as the best source of income for the search engine provider and search engine advertisement is cost effective way to improve business and brands. There is also a technique, is known as Search Engine Marketing, abbreviated as “SEM” and combination of search engine marketing and search engine advertisement is the branch of online marketing and surrounds all elements to enhance the visibility of a website in the search engine result page. Search engine advertisement involves in the posting ads on the search engine result page using the method of “CPC” which is also known as “Cost Per Click” and booking these ads in the search engine result page is based on bids on keywords for which the ads will be placed. A good ranking is always depending upon the optimisation of text ads and offers and clear control of ads will help to increase traffic.

Search engine advertisement is one of the best ways of digital marketing and this will lead us to generate a handsome revenue. One of the main objectives of search engine advertisement is significantly increase the Click-Through Rate (The ratio of clicks per page view) because the number of clicks can be easily increased by the posting of advertisement. The conversion rate plays a major role for search engine advertisement because in the end it determines the costs of the advertisement and then it shows the “Return on Advertising Spend”, abbreviated as “ROAS”. It shows the actual profit achieved per advertising expense in dollars. 

Search engine is also used to bring out advertising pressure by page view from the display campaign. Generally, advertisements are used in the e-commerce industry where search engine advertisement helps to convert the user to a buyer. Hence, the main objective of search engine advertising is the conversion in the form of sales. Some popular search engine platforms are Google ads, Bing ads, Yahoo ads etc.

GOOGLE ADS: Google ads is basically nothing but a product of Alphabet Inc which helps the marketers a higher range of opportunities in the search engine advertising field. There is a technique of placing the ads through ads and that is called auctioning. Later it will define how the advertising costs are. The advertisers will bid on a specific keyword or they pay for clicks. This phenomenon is known as PPC (PAY PER CLICKS) or CPC (COST PER CLICK). Some factors that play a vital role in final placement of text ads or banners are quality of the text ads, quality of the landing page, relevance of the keywords and the positive history of the Ad-word account. Most common forms of advertising that are possible by using the google ads are:

        1.CLASSIC TEXT ADS: An advertiser chooses a specific keyword or         keywords with which their text ads will be displayed on a definite position in the search engine result page which will result in creating the campaign that consists of ad group and each and every ad group is categorised into advertisement that is based on the specified keywords. If any user tries to search any of those keywords the corresponding ad that is linked, will be displayed on search engine result page.

        2.PRODUCT LISTING ADS: Google ads offers us to place the product ads that are directly created from a product file that is brought about by the customer. The modulation is done by specifying the structured data in the data feed.

       3.DISPLAY ADS: These ads are in the form of images or text that are placed on the google networking platform and the registration for this network is done by the Google AdSense platform.

Google AdWords provides us to combine different types of forms of advertisement of search engine advertisements such as, text ads, and display ads, and all these are possible by Google AdWords. That is why Google Ads is the best tool for search engine advertisement in the world. Some other mentionable tools are Bing, Yahoo, Amazon etc.

       4.VIDEO ADS: The advertisers on the Google AdWords programme can also put down advertisement on YouTube. Text or video ads can place for this purpose.

       5.GMAIL ADS: We can also book ads in Gmail accounts if we use the Google Ads. Payment will be initiated via PCC or CPM.

With the help of Ads Express programme, Google puts forward small companies to have the possibilities to use search engine advertisement without creating their own campaign and the files required to generate is done by Google itself. The advertisers only have to provide advertising budget.

BING or YAHOO ADS: Bing and Yahoo together they also provide their own search engine advertising platform and they function as same as Google ads. But due to the dominance of Google ads it is considered as the most useful search engine advertising platform in Europe where as Bing and Yahoo has big craze in the market of USA to use them as a search engine advertising platform.

In search engine advertising platform, there is various kinds of rules for posting ads and they are:

              PPC (PAY PER CLICK): It also known as Cost per click or CPC. Here the advertisers clarify how much they want to pay per click. 

              CPA (COST PER ACQUISITION): Here the advertisers clarify how much they desire to pay per conversion achieved through the advertising measure.

              CPT (COST PER THOUSAND): Here the advertisers clarify how much they desired to pay per thousand impressions of advertisements.

              CPC (COST PER CALL): Here the advertisers specify how much they are willing to pay per visit.

               CPL (COST PER LEAD): Here the advertisers clarifies the amount they are wanting to pay for the leads such as subscribing to a newsletter or downloading a PDF and all are depending upon the web portal.

24 Sep, 2022

Information Technology Consulting

In today’s modern era whenever we want to get our work done with expert clients with an affordable budget along with the given duration of time, we all need only one platform and that is none other than IT Consulting and Staffing. There are many consulting agencies that help us to achieve our business goals as per our requirements. For these reasons many big company’s or government’s projects are handled by anu such IT Consulting agencies. Their work is only to provide us the best utility services.

IT Consulting and Staffing are same in many aspects because both of these engage temporary employees to get our work done with the given or below the given budget within the given time.

Information Technology Consulting (i.e. IT Consulting) is the technique of work where the consulting agencies show the utility of Information Technology to the organisations about how Information Technology can be used at it’s best.

Staffing agencies help clients to reduce the workload and to look after the budget parameters by providing the client contract workers according to the client’s desirable skills to get the work done. Staffing agencies pay their workers as per the duration of project completion.

There are many differences between these two terms i.e. IT Consulting and Staffing. Let us discuss briefly:

Let us take an example, an organisation got a data entry project with a given budget and time, now the organisation will always want to get the project done with below the given budget and time for its profit. Hence, the organisation will seek help from any IT Consulting agency and the consulting agency will now recruit contract workers as ‘staffing’ with the desirable of budget and time of the Consulting agency and these contract workers will get paid according to their duration of work by the Consulting agency that is why every consulting agencies have different types of contract workers as per the work and in this way everyone gets satisfied with the work.

Basically a consulting agency first diagnoses a problem then advise the organisation or they equip their own method to get results. An IT consultant should have various skills to get their job done such as Advisory skills, Technical skills, Business Skills, communication skills, Management skills, technical language skills and so on.

An IT Consultant can be independent or self employed. An Independent consultant’s bill is similar to the other professionals. The employees of a consulting firm get a high end salary but the staffing agencies’ payment is depend on the percentage of the employer’s hourly wage.

A staffing firm may charge a company 70$/hour but the staffing firm may pay its employee 40$/hour whereas a consulting firm may charge a company more than that. Generally fees for an IT Consulting firm is fixed and it is calculated on daily basis. Hence, many companies are moving towards the role model of a fixed IT consulting role model and this trend will carry on more companies to be required the delivery of IT Consulting services and due to this reason now a days most of the big companies have their own IT Consulting Firm.

There are so many advantages of IT Consulting and Staffing firms and they are as follows:

ACCESSIBILITY OF SKILLED CANDIDATES: Every consulting firms have their skilled manpower. They have short term contract workers who can work with reasonable wages and they work for the client very happily. The main advantage of short time contract workers is to fill up the vacancies without any long process hence it will be ease for them who are looking for jobs out there.

INCREASING THE FLEXIBILITY: These types of IT consulting firms get the opportunity of various types of work with all types of companies that help them to grow the business smoothly and comfortably.

REDUCE THE DURATION OF TIME AND COST TO THE COMPANY: The main advantage of this type staffing firms or consulting agencies is to lower the cost to the company and to reduce the duration of work. An In House Recruitment team generally takes much time to recruit a number of skilled candidates but the Consulting firms already have a large number of skilled man power and this help us to get done our jobs with a highly skilled man power with the lower cost and time. Often various organisations seek help from an IT Consulting firm to complete a sudden project with short time as they have a large number of skilled man power in order to get the job done.

EXPERTISE TO THE FIELD: A staffing firm have so many skilled workers in various fields and they have a great knowledge on specific industry and due to this they have the ability to see the efficient talent which help them to recruit skilled talent for a specific job.

FUNCTIONS FOR EMPLOYEES: Staffing agencies help the job seekers by providing them temporary jobs because all the staffing agencies have seasonal jobs and they recruit employees on the basis of temporary jobs with the duration of time. Whenever this type of agency get project they will look for employee and the employee will sign up with the agency and they will diagnose our skills to recruit in a specific filed as per the recruitment

However, availing these firms help us to lower our burden and we get more flexibility of work and now a days most of the organisations choose these platforms. Above all these firms establish a bridge between gap for the people who are stuck in between jobs and business and all we have to do is to find out the correct skills for a specific task which is often quite a difficult task for these agencies because the hiring process is convenient and these agencies have to handle the paperwork in order to find out the best man power to provide us quality work.

In a word IT Consulting and staffing firm is a boon for the organisations and now a days getting our projects done is not that difficult task.

24 Sep, 2022

Email Marketing

To compete this rate race competition all we have to need an ‘email’. ‘Email’ has become the most necessary thing for our today’s busy life whatever we want to do whether it is to fill up an examination form or to sign up any website page we all must have an email and it has become a great platform of official communication. Email was invented by Ray Tomlinson in the year 1971 and that has brought a revolution in the 70’s. He developed this system first to send mail between different hosts across the Advanced Research Projects Agency Network abbreviated as ‘ARPANET’, using the ‘@’ sign to link the username with the destination server and at that time it was greatly accepted. By the middle of the 70’s this was the form of first recognised email.

Email can be a great medium of marketing that is why now a days email has become one of the most popular platform of marketing. With the help of email marketing the technological growth of the 21st century has been accelerated. Gary Thuerk of Digital Equipment Corporation (DEC) sent the first mass email to near about 400 clients through Advanced Research Projects Agency Network called as ARPANET. Later he claimed that he achieved worth $13 million sales of DEC products and he had become the example of highlighting the potential of email marketing.

A report says that in 2019 there were near bout 3.9 billion global users of email and the source was ‘Statista’. More than 80 percentage of American users check their email at least once in every day. More than 80 percentage of business man believe that email marketing attracts the customer. These report shows why email marketing has become the most effective platform of B2B marketing. 

Email marketing has various types of advantages but mostly three types

SELLING YOUR PRODUCTS AND SERVICES: We can send email marketing campaign to our subscriber to initiate sales.

BRAND AWARNESS: The best part of email is that it is the best one to one communication medium and it helps us to reach anybody directly. A personalised email marketing is more useful than to post on any social media because there we can not be too sure if somebody has actually seen our messages. Another crucial benefit of email is that we can send email to a large number of recipients at a relatively very low cost rather than other marketing platforms.

CUSTOMER LOYALTY: Email draws attention in every stages of the buyer journey that is why it is great tool for creating community.

       Now a days, email marketing is very important it is very accessible because email can be accessed by all age group and it widens the path for creating a great number of audience and in today’s modern era from elder to older everyone more or less use internet and most of them knows how to check their email and hence it becomes a great platform of marketing.

Above all email marketing mostly cost saving than any other platform of marketing and email marketing tools offer us a plenty of pricing packages that can be suited to all budgets and many email tools offer free packages that helps the first time email marketer to start up their journey

But a question may rise in our mind that how does this email marketing trick work? And the answer lies in the ‘ESP’ or it is called as ‘Email Service Provider’. Email Service Provider is a software that helps us to send and manage email marketing campaign and it also called email marketing platform or email marketing tool or email marketing service or email marketing software. 

But one thing we must have to remember that we can not send marketing email via our regular inbox provider because regular inbox provider has limited email bandwidth and limited deliverability and ‘Internet Service Provider’, called as ‘ISP’ such as Gmail, Outlook, Yahoo etc are created for personal uses hence whenever we try to send mass email through an ISP our account can easily be disabled for suspicious activity. On the other side ESP is created for ensuring the email deliverability, the ability to deliver the email in the inbox that is why we have to opt this additional service and we need to pay for this service.

So we must know how to start our first email marketing campaign.        1.we have to choose the right email marketing software because there are many email marketing software in the market. Hence, all we have to do is to first we have to assess our needs and distinguish between which features are necessary and which are not.

2. we all once have noticed that most providers base their price according to the number of subscribers. There are many service providers in the market that will try to enticement us to provide us cheap entry plans that will help us to send only 250 or 500 subscribers so we have to choose carefully which plan will suit as per our needs.

3. Adding opt in frame to our websites and placing our email subscription form in mostly visible places where most of the people can see it besides that we can share forms in social media sites including a link in our bio.

4. Whenever a new user sign ups our form that means we have drawn their attention hence we can engage them further with a welcome email. A welcome email is that one which is a form of automated message that sends messages to new subscribers.

5. The most important part of any marketing is to have a clear goal that means which type of marketing we want to.

7. We should optimize our email open rate , clicks, and conversations.

6. Another most important thing we have to keep in mind that whenever we want to choose the email marketing platform we have to use an easily recognizable sender name and address because whenever we get email form any sender we first see who the sender is, is it a genuine or not because there are many fraud parties in the market.

   These are the ways that we should keep in our mind whenever we want start up Email Marketing.