24 Sep, 2022

Company Formation

“Company Formation” is the process of registering a business as a limited company. After this process the business becomes a legal entity of the eye of law. Due to this reason the company has become completely separated from its owner in terms of finance, liabilities, contractual agreements and the ownership of property and assets. But the law does not notice unincorporated business, like Sole Traders as legal distinct entity. Hence, when any one operates as a sole trader, there is no separation between owner and the business in terms of finance or liabilities because sole trader is an individual that runs the business and looks after the business as per his choice and he is legally responsible for all aspects of the business.

The main reason behind the registration of a limited company is to limit the financial liabilities of the persons who own the business and this protection as the “Limited Liability”. All private companies are either limited by shares or limited by guarantee. But their personal finances and assets are protected beyond the limit of their responsibilities. The owners of any company who are limited by shares are those who only liable for the value of their shares. The owners of any company who are limited by guarantee are those who only liable for the value of their guarantee. But this case does not valid for the unincorporated business, like sole traders because a sole trader has unlimited liabilities because he is the only one who looks after the business. Therefore, they have to be responsible for all the business debts.

Apart from the benefits of the personal finance protection, limited company formation helps us to establish a professional corporate image and this helps the owners of the business to manage their personal wage in a very tax-efficient manner. Above all, the limited status provides a trustworthy business status. As a result, clients, investors, lenders or suppliers loves to deal with the business with a limited business one.

One thing we have to do for the formation of limited company is to register with “Companies House”. Companies House is the registrar of the companies in United Kingdom. Due to this reason, all United Kingdom limited companies as well as many overseas companies having a place of business in the United Kingdom are required to register with this government agency. The Companies House plays some roles and they are:

1.It incorporates and dissolves limited companies.

2.It receives all the information from all registered limited companies that are in the United Kingdom.

3.It ensures that all the corporate information of the incorporated companies is available for the public.

The Companies House operates only in three separate jurisdictions and each of the jurisdiction is given out by different registrar. One is in England and Wales (Cardiff Registrar), second one is in Scotland (Edinburgh Registrar) and the third one is in Northern Ireland (Belfast Registrar). Though a company can only be registered in one of those above countries but it can be operated in all parts of the United Kingdom as well as overseas.

Company formation is very simple and all the processes are done through online and all applications are finished and then they are sent to Companies House electronically and the approval for the formation of company is generally taken not more than three hours. Basically, we need only one person for registering and running the company and this person will become the guarantor or the shareholder. 

For registering a private company that is limited by shares or guarantee we all require the followings stated below:

                  1.First we need a unique name.

                  2. Then we need a registered office in England and Wales or               Scotland or in Ireland.

                  3. We need one director

                  4. we need one guarantor or shareholder

                  5. Share capital at least need one issued share

                  6.we need four Standard Industrial Codes (SIC) to describe what the business is about.

Whenever the company formation is rejected by the Companies House, this is because of small error which can be solved easily. Whenever we submit an online application through a company formation agent, we will be checked the missing information then and there. We can then check the error and we can resubmit the application online on the same day without giving extra charges. This facility serves as one of the best benefits of registering via a company formation agent.

There are so many reasons for rejecting the company formation application, such as company name is not available or the owner unable to show the original documents or the company name contains an offended word, company share structure is incorrect or may be the registered office address is wrong and it is situated in different country, the statement which entails the information about the share is incomplete or maybe it is missing. However, all these mistakes can be corrected and all we have to do is take the sufficient time whenever we are doing the application process and we also must have to check the availability of our company name before submitting our application.

A question may rise in our mind about which documents should we have required in order to register a company. Well, it is totally depending on us whether we choose the company formation agent or Companies House for registering our company. If we choose to form a company online through an approved agency, then we do not have to show the paperwork or any physical documentation because the process is totally carried out through online. But if we want to use the registration service of Companies House then we must have to complete the form IN01 and it takes 2-10 days in between which is quite extensive and also, we have to deliver it via online or by post as per our choice and we may also have to show some genuine documents that depends upon the medium we use whether it is via online or via post. 

As soon as our company formation is done, we can start trading through our limited company.

24 Sep, 2022

Email Marketing

To compete this rate race competition all we have to need an ‘email’. ‘Email’ has become the most necessary thing for our today’s busy life whatever we want to do whether it is to fill up an examination form or to sign up any website page we all must have an email and it has become a great platform of official communication. Email was invented by Ray Tomlinson in the year 1971 and that has brought a revolution in the 70’s. He developed this system first to send mail between different hosts across the Advanced Research Projects Agency Network abbreviated as ‘ARPANET’, using the ‘@’ sign to link the username with the destination server and at that time it was greatly accepted. By the middle of the 70’s this was the form of first recognised email.

Email can be a great medium of marketing that is why now a days email has become one of the most popular platform of marketing. With the help of email marketing the technological growth of the 21st century has been accelerated. Gary Thuerk of Digital Equipment Corporation (DEC) sent the first mass email to near about 400 clients through Advanced Research Projects Agency Network called as ARPANET. Later he claimed that he achieved worth $13 million sales of DEC products and he had become the example of highlighting the potential of email marketing.

A report says that in 2019 there were near bout 3.9 billion global users of email and the source was ‘Statista’. More than 80 percentage of American users check their email at least once in every day. More than 80 percentage of business man believe that email marketing attracts the customer. These report shows why email marketing has become the most effective platform of B2B marketing. 

Email marketing has various types of advantages but mostly three types

SELLING YOUR PRODUCTS AND SERVICES: We can send email marketing campaign to our subscriber to initiate sales.

BRAND AWARNESS: The best part of email is that it is the best one to one communication medium and it helps us to reach anybody directly. A personalised email marketing is more useful than to post on any social media because there we can not be too sure if somebody has actually seen our messages. Another crucial benefit of email is that we can send email to a large number of recipients at a relatively very low cost rather than other marketing platforms.

CUSTOMER LOYALTY: Email draws attention in every stages of the buyer journey that is why it is great tool for creating community.

       Now a days, email marketing is very important it is very accessible because email can be accessed by all age group and it widens the path for creating a great number of audience and in today’s modern era from elder to older everyone more or less use internet and most of them knows how to check their email and hence it becomes a great platform of marketing.

Above all email marketing mostly cost saving than any other platform of marketing and email marketing tools offer us a plenty of pricing packages that can be suited to all budgets and many email tools offer free packages that helps the first time email marketer to start up their journey

But a question may rise in our mind that how does this email marketing trick work? And the answer lies in the ‘ESP’ or it is called as ‘Email Service Provider’. Email Service Provider is a software that helps us to send and manage email marketing campaign and it also called email marketing platform or email marketing tool or email marketing service or email marketing software. 

But one thing we must have to remember that we can not send marketing email via our regular inbox provider because regular inbox provider has limited email bandwidth and limited deliverability and ‘Internet Service Provider’, called as ‘ISP’ such as Gmail, Outlook, Yahoo etc are created for personal uses hence whenever we try to send mass email through an ISP our account can easily be disabled for suspicious activity. On the other side ESP is created for ensuring the email deliverability, the ability to deliver the email in the inbox that is why we have to opt this additional service and we need to pay for this service.

So we must know how to start our first email marketing campaign.        1.we have to choose the right email marketing software because there are many email marketing software in the market. Hence, all we have to do is to first we have to assess our needs and distinguish between which features are necessary and which are not.

2. we all once have noticed that most providers base their price according to the number of subscribers. There are many service providers in the market that will try to enticement us to provide us cheap entry plans that will help us to send only 250 or 500 subscribers so we have to choose carefully which plan will suit as per our needs.

3. Adding opt in frame to our websites and placing our email subscription form in mostly visible places where most of the people can see it besides that we can share forms in social media sites including a link in our bio.

4. Whenever a new user sign ups our form that means we have drawn their attention hence we can engage them further with a welcome email. A welcome email is that one which is a form of automated message that sends messages to new subscribers.

5. The most important part of any marketing is to have a clear goal that means which type of marketing we want to.

7. We should optimize our email open rate , clicks, and conversations.

6. Another most important thing we have to keep in mind that whenever we want to choose the email marketing platform we have to use an easily recognizable sender name and address because whenever we get email form any sender we first see who the sender is, is it a genuine or not because there are many fraud parties in the market.

   These are the ways that we should keep in our mind whenever we want start up Email Marketing.

24 Sep, 2022

Mobile App Development

‘Mobile’, the device that has changed the world. Now a days if you own a mobile that means the world is in your pocket. In today’s generation from elder to older more or less everyone uses mobile. We all know that every mobile is connected to an app store if it is an android mobile then it is connected to google play store if it is an apple product then it is connected apple store and if it is an windows phone then it is connected to windows store and every mobile has several apps that are built to perform different tasks.

‘Mobile App Development’ is the procedure of making software that runs on a mobile device. Due to the excess craze of mobile phones and tablets of this young generation mobile app development is a great platform of software creation. From playing a song to booking a ticket everything can be done by these apps. Now we can even check our health such blood pressure or heart rate everything can be done by these apps. Thus, the mobile app development has brought the revolution in the 21st Century and that is why this up growing industry has attracted the business from every corner of the marketplace. A report says that mobile apps has become the essential part of developing a business because mobile is also called a mini computer in our pocket and this leads to result a revenue of near about $600 Billion in the year 2020. As the hardware we use in small devices such as mobiles are very small as compared to tablets or computers hence the mobile apps should be designed to show optimal performance. For example, a gaming app is limited to in its graphical elements because of its less powerful graphic processor that is why we can not fully enjoy the graphics of a game while playing through mobiles.

Keeping in mind of the performance issue on any device so we need to develop the app natively on that device. All we have to do is to design the code specifically for the hardware on a particular device.

Like other software, mobile apps are also designed by programming language. Today’s most popular operating systems such as IOS, ANDROID has done a wonderful job by giving a standardisation of the types of mobile app development available for the programmers. But the mobile apps are different types they are as follows:

NATIVE APPS: Native apps are created for a definite medium such as IOS, ANDROID by using software development tools and languages that are supported by those operating systems. IOS uses XCODE and OBJECTIVE-C, on the other hand Android uses ECLIPSE and JAVA. Most of the developer uses native apps because native apps are able to utilize a device’s full potential.

HTML5 APPS: Apps that are developed in this framework are very much compatible with many platforms and they require a minimal change to ensure complete functionality on each operating system. The apps that are made by HTML5 can still able to send desktop notification and they can trigger interaction through emails and other avenues.

HYBRID APPS: These apps are based on creating a container which is developed in the native system that helps to place a HTML5 app within it. This allows apps to make use of unique elements of each native system.

Whenever we want to develop an app few things should be in our head. First, Design the app in that way where we can navigate the user through the app. Then develop the code and do the necessary preliminary tests. After that test the app to determine the quality and what changes to be needed and after all these processes when the app is bug free and prepared to go then we can publish the app. At last we have to create a marketing strategy in order to get users to download our app and they will give us the feedback and the feedback will help us to improve our apps.

A few decade ago it was quite hard to develop an app because either we have to know coding or we have to seek help from a developer. But the days are gone now we have several platforms to build a mobile app. Five most popular platforms are:

APPERY.IO: Appery is that mobile app builder that fully runs in the cloud that means we don’t need to download or install software. This platform offers us a visual editor that helps us to drag and drop new components into our app.

MOBILE ROADIE: This app is for the brands that are looking for building a visual app and it works with various media, including RSS feeds, Twitter and Google news. The builder helps us to allow to send out push notifications and pulls data from variety of sources such as XML, JSON, PHP, CSV and HTML.

GOODBARBER: Goodbarber is the great platform for them who wants to control every aspects of their app without having much coding knowledge. We can even use the app to replace our current websites, because the app can be optimised for desktop and tablets.

APPY PIE: It is a cloud based DIY (DO IT YOURSELF) ap builder that helps us to allow for creating and publishing an app for any kind of platform without having programming knowledge. Since the platform is a cloud based one so we can drag and drop our elements online. Once the HTML5 is complete we can send it to IOS, ANDROID, WINDOWS platforms.

APPMACHINE: App machine is another app builder that helps us to allow to use the drag and drop interface. App Machine is very useful to develop an app where we can use unique style into it. Here we can choose fonts, colours, and pictures of our layout. It also offers us the in-service app testing abilities by which we can test our apps on mobiles, computers and tablets and later we can decide what changes to be made.

24 Sep, 2022

Website development

All we know that in our modern era whatever may we want to know can be searched by an Website that is why website plays a vital role to enhance our knowledge. Website also plays a major role to grow our business no matter how small or big our business is if we want to succeed and survive in these rate-race competitions then we must have to need an Website and having an website for our business or organisation makes our tasks very easier and accessible and above all now a days people also use websites to allow and share their personal experience with others that is why web development skills have very much demand in market and they are well paid too. 

Website Development is the procedure of making and maintaining the websites and through this work we can enhance and modify our websites to look better and to work faster and it will perform well also with a seamless user experience. All these are done by using different types of coding languages. An Web Developer who uses these coding to do so to make our websites to look better and enhanced and to perform well. They use different types of coding to do so as per the requirement of work. Some of the most popular website development platforms WORDPRESS, WIX, WEEBLY, JIMDO etc.

Web Development is generally classified into two groups, one is called the Front-End, it is also called the User facing side and the another is called the Back-End and it is also called the Server side.

A Front End Developer is the one who looks into the matter of Design, Layout and Interactivity and these tasks can be performed by using html, CSS, Java scripts. The visual effects, the drop-down menus or may be the texts whatever we see or use on the website each and everything is arranged by a Front End Developer and all these are done by writing a series of programmes that helps the website to look better and work as an user friendly one and also it can work faster and all these programmes are run through a browser.

A Back End Developer is the one who investigates into what is running on behind the scenes and these tasks are performed by using PHP, C++, PYTHON etc. This is the place where Data is stored and without this there is no front end. At the back end of the web site it consists of the server that hosts the web site and an application that helps to run it smoothly and also it has a database to store the required data.

There is also an web development and it is called the Full Stack Development. A Full stack developer is the one who can take care of both front end and back end. In addition with mastering the html and css, he or she may also know how to program a browser or to program a server or to program a database. But it has some advantages and disadvantages also.

The main advantages of full stack development are first of all we can reduce the cost of the project, we can switch front end and back end development as per our requirements, we can make proto type very quick, we can make out the upcoming technologies in the future etc.

But there are some disadvantages of full stack development like the solution once have choosen is totally depends on developer skills, some times the full stacker may be wrong for the project and being a full stacker is quite a complex job etc.

Let us discuss in briefly about the most popular website development platforms.

WORDPRESS:  It is the most common and influential among the other website development platforms. It is made up of 62 different programming languages that makes web developers easily make out and easy to use it. The most interesting feature of wordpress is that it offers the user various options for hosting their web sites and besides all these things it offers countless customisation options and templates that helps us to set up our personalised web sites.

WIX: It is the other one web site development tools with amazing and useful features. It has a seamless user experience and it is a self explanatory platform that helps us to create our blog along with online shopping stores. In wix we can choose any blank template and it can be used for creating our web page from scratch. Its very common and useful feature I.e. drag and drop feature which allows even new users to use this web site without having any trouble. Besides all these cool and useful features it also offers us a free storage plan along with limited bandwith. It is upto us whether we use the free plan or the paid plan as per our work requirements.

WEEBLY: Weebly is one of the most handy platforms among all the web site development platforms. It includes an app store for the users that will help the users to add and update new features as they want to their web pages and it has also the drag and drop feature that will allow users to create well designed web sites. But we have to remember that users can only add these features to those areas of the website which are predetermined like the footer area of the web page and main area of content of the web page which later they can switch between templates many number of times to give the desired look of the web page as per their desire.

JIMBO: It has become a top-rated web development platform among all of the above. It a template based web development platform that we can develop very attractive and eye catching and it will make the web site a responsive one with having little or no programming skills. It can be used on various types of business like e-commerce, port folio options and so on. Whether we want to edit colour or background or may be the texts everything can be easily done with some easy methods.

Above all web development is a very important process which involve even our day to day lives whether we want to gather knowledge or we want to grow our business or for entertainment all these tasks are performed by an web developer who makes our lives easily accessible.