To compete this rate race competition all we have to need an ‘email’. ‘Email’ has become the most necessary thing for our today’s busy life whatever we want to do whether it is to fill up an examination form or to sign up any website page we all must have an email and it has become a great platform of official communication. Email was invented by Ray Tomlinson in the year 1971 and that has brought a revolution in the 70’s. He developed this system first to send mail between different hosts across the Advanced Research Projects Agency Network abbreviated as ‘ARPANET’, using the ‘@’ sign to link the username with the destination server and at that time it was greatly accepted. By the middle of the 70’s this was the form of first recognised email.

Email can be a great medium of marketing that is why now a days email has become one of the most popular platform of marketing. With the help of email marketing the technological growth of the 21^st century has been accelerated. Gary Thuerk of Digital Equipment Corporation (DEC) sent the first mass email to near about 400 clients through Advanced Research Projects Agency Network called as ARPANET. Later he claimed that he achieved worth $13 million sales of DEC products and he had become the example of highlighting the potential of email marketing.

A report says that in 2019 there were near bout 3.9 billion global users of email and the source was ‘Statista’. More than 80 percentage of American users check their email at least once in every day. More than 80 percentage of business man believe that email marketing attracts the customer. These report shows why email marketing has become the most effective platform of B2B marketing.

Email marketing has various types of advantages but mostly three types

SELLING YOUR PRODUCTS AND SERVICES: We can send email marketing campaign to our subscriber to initiate sales.

BRAND AWARNESS: The best part of email is that it is the best one to one communication medium and it helps us to reach anybody directly. A personalised email marketing is more useful than to post on any social media because there we can not be too sure if somebody has actually seen our messages. Another crucial benefit of email is that we can send email to a large number of recipients at a relatively very low cost rather than other marketing platforms.

CUSTOMER LOYALTY: Email draws attention in every stages of the buyer journey that is why it is great tool for creating community.

Now a days, email marketing is very important it is very accessible because email can be accessed by all age group and it widens the path for creating a great number of audience and in today’s modern era from elder to older everyone more or less use internet and most of them knows how to check their email and hence it becomes a great platform of marketing.

Above all email marketing mostly cost saving than any other platform of marketing and email marketing tools offer us a plenty of pricing packages that can be suited to all budgets and many email tools offer free packages that helps the first time email marketer to start up their journey

But a question may rise in our mind that how does this email marketing trick work? And the answer lies in the ‘ESP’ or it is called as ‘Email Service Provider’. Email Service Provider is a software that helps us to send and manage email marketing campaign and it also called email marketing platform or email marketing tool or email marketing service or email marketing software.

But one thing we must have to remember that we can not send marketing email via our regular inbox provider because regular inbox provider has limited email bandwidth and limited deliverability and ‘Internet Service Provider’, called as ‘ISP’ such as Gmail, Outlook, Yahoo etc are created for personal uses hence whenever we try to send mass email through an ISP our account can easily be disabled for suspicious activity. On the other side ESP is created for ensuring the email deliverability, the ability to deliver the email in the inbox that is why we have to opt this additional service and we need to pay for this service.

So we must know how to start our first email marketing campaign. 1.we have to choose the right email marketing software because there are many email marketing software in the market. Hence, all we have to do is to first we have to assess our needs and distinguish between which features are necessary and which are not.

2. we all once have noticed that most providers base their price according to the number of subscribers. There are many service providers in the market that will try to enticement us to provide us cheap entry plans that will help us to send only 250 or 500 subscribers so we have to choose carefully which plan will suit as per our needs.

3. Adding opt in frame to our websites and placing our email subscription form in mostly visible places where most of the people can see it besides that we can share forms in social media sites including a link in our bio.

4. Whenever a new user sign ups our form that means we have drawn their attention hence we can engage them further with a welcome email. A welcome email is that one which is a form of automated message that sends messages to new subscribers.

5. The most important part of any marketing is to have a clear goal that means which type of marketing we want to.

7. We should optimize our email open rate , clicks, and conversations.

6. Another most important thing we have to keep in mind that whenever we want to choose the email marketing platform we have to use an easily recognizable sender name and address because whenever we get email form any sender we first see who the sender is, is it a genuine or not because there are many fraud parties in the market.

These are the ways that we should keep in our mind whenever we want start up Email Marketing.